Trend research
How to Find TikTok Trends That Fit Your Brand
A practical way for ecommerce brands to identify relevant TikTok video formats and adapt them to their products.
Find patterns, not just popular posts
A trend is only useful when it fits your product and audience. Copying a popular video without understanding its format often produces content that feels disconnected from the brand.
A better approach is to look for repeatable creative patterns.
Start with your category
Search for videos featuring products similar to yours. A snack brand might study taste reactions, quick recipes, and product reveals. A skincare brand might look at textures, routines, and packaging details.
Look beyond raw view counts
High views can surface interesting examples, but they do not prove that a format will work for your brand. Consider recency, engagement, creator size, audience fit, and whether the video is practical to recreate.
Identify the format
1. The hook
What happens in the first few seconds?
2. The hold
What keeps the viewer watching?
3. The footage
What would you need to recreate this structure?
4. The fit
How would you make it specific to your product?
Turn a pattern into a brand-specific idea
If you see a popular ‘three ways to use it’ format, make a version demonstrating three real uses of your own product. Keep the structure, but supply original footage and truthful claims.
Save examples by product category, annotate their hook and editing pattern, then turn the strongest ideas into a short production list. Review results regularly as formats and audiences change.